Woke capitalism is not to be sneered at. Gen Z is a mighty force for change | Martha Gill

Young people don't want prospective employers to merely pay lip service to their liberal social values

Young people are used to being told they expect too much when it comes to the world of work. Judge Judy, Whoopi Goldberg and Jodie Foster were among the latest of their elders to give them a ticking off - accusing indulgent parents of setting them up to fail. Curmudgeonly employers would not pander to their requests for better hours, they said, or align themselves with their pet social causes, as young people seemed to think.

But as generation Z starts to make up a chunkier portion of workers, another story is emerging. The unreasonable" demands of this generation are in fact beginning to be met. Instead of giving young people a rude awakening, the corporate world is falling over backwards to accommodate them - you cannot, after all, fire a whole generation.