AI-Generated Al Michaels To Deliver Paris Olympics Highlights

Al Michaels, the 79-year-old American broadcaster, who first covered the Olympics decades ago, is returning to broadcasting via an AI clone. NBCUniversal and Peacock will use AI-generated narration by Al Michaels for daily customized highlight reels of the Summer Olympics. Officials say they anticipate seven million different variations of the customized highlights throughout the games. The New York Times reports: Al Michaels, the 79-year-old American broadcaster, who first covered the Olympics decades ago, is coming back to primetime. It does raise a key question, one that recalls Mr. Michaels's most famous Olympic call: Do NBCUniversal executives believe in miracles? NBC has been exclusively broadcasting the Olympics in the United States since 1996, and the network frequently finds itself subject to intense public scrutiny for its coverage of the Games. [...] Subscribers who want the daily Peacock highlight reel will be able choose the Olympic events that interest them most, and the types of highlights they want to see, such as viral clips, gold medalists or elimination events. From there, Peacock's A.I. machines will get to work each evening cranking out the most notable moments and putting them together in a tidy customized package. Mr. Michaels's recreated voice will be piped over the reels. (Humans will make quality control checks on the A.I. highlight reels.)

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