Tennis Expands Gaming Tie-ins To Win Next Generation of Fans

Tennis is betting on video games to lure young fans. Two titles are set to compete: TopSpin 2K25, out now, and Tiebreak, coming in August. TopSpin lets players match legends like Federer against newcomers like Alcaraz. Tiebreak, backed by pro tours, features Djokovic on its cover. The push comes as TV viewership among youth plummets. Only a third of 18-24 year-olds watch live matches, versus 75% of over-55s. Game makers claim playing increases the odds of buying tickets and hitting real courts. Football's EA Sports FC, with 150 million users, has shown gaming's pull. Tennis officials hope pixelated rallies will spark real-world passion.

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