Threads Hits 175 Million Users After a Year

Ahead of its one-year anniversary, Meta CEO Mark Zuckerberg announced that Threads has reached more than 175 million monthly active users. The Verge reports: Back when it arrived in the App Store on July 5th, 2023, Musk was taking a wrecking ball to the service formerly called Twitter and goading Zuckerberg into a literal cage match that never happened. A year later, Threads is still growing at a steady clip -- albeit not as quickly as its huge launch -- while Musk hasn't shared comparable metrics for X since he took over. As with any social network, and especially for Threads, monthly users only tell part of the growth story. It's telling that, unlike Facebook, WhatsApp, and Instagram, Meta hasn't shared daily user numbers yet. That omission suggests Threads is still getting a lot of flyby traffic from people who have yet to become regular users. I've heard from Meta employees in recent months that much of the app's growth is still coming from it being promoted inside Instagram. Both apps share the same account system, which isn't expected to change.

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