#ukpolitics: how the 2024 general election has played out on TikTok
by Carmen Aguilar GarcĂa, Pamela Duncan, Michael Goo from Technology | The Guardian on (#6P04T)
Our sample of political content shows how campaigns and individuals have been using the video-sharing platform
If a week is a long time in politics, the five-year gap between UK elections is an eternity. The political landscape has changed dramatically since the Tories' landslide victory in 2019 - but so too has the social media landscape.
In 2019 TikTok was, according to a Guardian explainer, a video-sharing app which has become phenomenally popular with teenagers".
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