Article 6P04T #ukpolitics: how the 2024 general election has played out on TikTok

#ukpolitics: how the 2024 general election has played out on TikTok

by
Carmen Aguilar GarcĂ­a, Pamela Duncan, Michael Goo
from Technology | The Guardian on (#6P04T)

Our sample of political content shows how campaigns and individuals have been using the video-sharing platform

If a week is a long time in politics, the five-year gap between UK elections is an eternity. The political landscape has changed dramatically since the Tories' landslide victory in 2019 - but so too has the social media landscape.

In 2019 TikTok was, according to a Guardian explainer, a video-sharing app which has become phenomenally popular with teenagers".

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