Apple Approves Epic Games Store App For iOS

After two rejections, Apple has approved the Epic Games Store for iOS in the European Union. "This paves the way for Epic CEO Tim Sweeney to realize his long-stated goal of launching an alternative game store on Apple's closed platform -- at least in Europe," reports Ars Technica. From the report: Apple announced plans to allow third-party app stores on iOS in the region earlier this year, complying with the letter of the law (though some say not the spirit) as required by the Digital Markets Act (DMA), which was enacted in hopes of making platforms more open and competitive. Apple's new policies allow for alternative app marketplaces but with some big caveats regarding the deal that app developers agree to. The change followed years of contentious PR campaigns and court battles around the world between Epic and Apple, with Sweeney proclaiming that Apple's app approval processes are anti-competitive and that its 30 percent cut of app revenues is unfair. Even after the shift, Apple is said to have rejected the Epic Games Store app twice. The rejections were over specific rules about the copy and shape of buttons within the app, though not about its primary function. [...] Apple went ahead and approved the app despite the disagreement over the copy and button designs. However, AppleInsider reported that Apple will still require Epic to change the copy and buttons later.

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