Uncanny Me review – exploration of cloning tech fraught with moral and ethical questions

Creating a 3D avatar to increase a model's income brings up all sorts of issues, but this documentary seems uninterested in addressing them

Doubles, doppelgangers, clones; twin visions have long fascinated directors and audiences alike. It's unnerving, however, when technologies that once belonged to the realm of science fiction are now realised in the present. A German model called Lale is interested in creating a 3D clone of herself and this documentary from Katharina Pethke taps into a new unsettling reality.

The rationale behind the project sounds promising on the surface. As the company that offers the body scanning service to Lale explains, a 3D clone can take on a larger number of campaigns, without the hassle of paying an in-person crew, thus increasing Lale's income. What is striking, however, is that the firm's examples of 3D avatars are all of non-white models.With the recent push for more inclusivity in the fashion and modelling industry, could this be an easy way for brands to claim diversity without expanding their talent pool?