Netflix is Axing Its Cheapest Ad-Free Plan in the US

An anonymous reader shared this report from CNN:Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously stopped accepting new sign-ups for the Basic plan, instead pushing customers to Netflix's ad-supported plan, which costs $6.99 per month. However, existing users were allowed to keep the basic plan. In January, the company said it would retire its cheapest ad-free tier in Canada and the UK. On Thursday, the company said the US and France are next. Basic users in the US who want an ad-free viewing experience on Netflix will now have two choices: Netflix's Standard plan, which costs $15.49 per month, and its Premium plan, which costs $22.99 per month... The company reported a record-high 277.65 million subscribers on its streaming platform Thursday, far outpacing streaming competitors like Disney+, Peacock and Max... Overall, Netflix added 8.05 million new subscribers in its second quarter. Netflix's surge in new subscribers has been fueled in part by the company's effort to push users who share passwords to create their own accounts. The article adds that Netflix's stock has climbed more than 35% in 2024.

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