Data protection concerns 72% of Britons in post-Snowden world, research shows

NSA revelations, hacks and identity theft have left seven in 10 people in the UK concerned about their privacy, and a third willing to pay to protect information

New research has found that 72% of British adults are concerned about their private information online, worried about hackers and unauthorised access to their data.

The research, conducted by YouGov, surveyed more than 2,000 British adults and found that 32% of respondents would be willing to pay to protect their information online. In a significant change in consumer behaviour, 29% felt it was their own responsibility to protect their data.