How unboxing sneakers got this creator to the PGA
by Becca Farsace from The Verge - All Posts on (#6PNFM)
Jacques Slade is a sneaker influencer and content creator. I met sneaker influencer and creator Jacques Slade at a party to celebrate The Verge's 10th birthday. Immediately, I was struck by his radiant joy. He had a huge smile on his face as he told me I could totally rock a pair of cool sneakers instead of the secondhand dress shoes I was wearing. And although I never got the kicks he recommended, I was determined to hit him up when the opportunity to collaborate via my Full Frame: Creators series arose.
Jacques has been making sneaker-centric YouTube and social content for over 10 years. From unboxings and interviews with athletes to giving clues on Jeopardy!, there simply isn't a part of online sneaker culture that he hasn't touched. But recently, he has begun pursuing a new audience.
What...