Google Pulls 'Dear Sydney' Olympics Ad After Appearing Tone-Deaf To AI Concerns

Google has pulled its "Dear Sydney" Olympics ad after it garnered significant backlash. (You can still watch the ad on YouTube, but comments have been turned off.) According to Ad Age, the ad was "meant to promote Google's Gemini AI platform, but viewers had a difficult time looking past its miscalculated storyline." From the report: In the ad, a father wants to help his daughter write a letter to her idol, Olympic track star Sydney McLaughlin-Levrone. But instead of encouraging her to take part in such a personal moment, he delegates Gemini to write the letter for her. Viewers and ad leaders lambasted the spot on social media for being tone-deaf. Some were upset over Google evidently seeing no problem with an AI co-opting a formative childhood act, while others alluded to its reinforcing of a more existential fear, that AI is bound to replace meaningful work. The ad got significant airplay during NBCU's TV coverage of the Olympics this week, including on NBC in primetime, as well as on E!, CNBC and USA, according to iSpot.tv. It last ran on national TV around midnight of July 30 on USA, according to iSpot.TV. "While the ad tested well before airing, given the feedback, we've decided to phase the ad out of our Olympics rotation," a Google spokesperson told Ad Age today. The company earlier this week defended the ad in a statement: "We believe that AI can be a great tool for enhancing human creativity, but can never replace it. Our goal was to create an authentic story celebrating Team USA. It showcases a real-life track enthusiast and her father, and aims to show how the Gemini app can provide a starting point, thought starter, or early draft for someone looking for ideas for their writing."

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