Whatever Happened to MySpace?

In 2006 MySpace reportedly became America's most-visited web site - passing both Google and Yahoo Mail. So what happened? TribLive reports:The co-founders, Tom Anderson and Chris DeWolfe, sold MySpace to Rupert Murdoch's News Corporation for $580 million in 2005, and that company sold it to the online advertising company Specific Media and Justin Timberlake in 2011, which later became the ad tech firm Viant, according to SlashGear. Viant was bought by Time in 2016, which was acquired by Meredith Corporation at the end of 2017, according to The Guardian. Meredith then sold Myspace to Viant Technology LLC, which currently operates the platform, SlashGear said. During its time under Timberlake, Myspace morphed from a social media platfrom and turned over a new leaf as a music discovery site, SlashGear reported. The once booming online atmosphere has turned into a ghost town, according to The Guardian. Despite the number of people on Myspace dwindling, a handful of devoted users remains. The glory days of MySpace drew this bittersweet remembrance from TechRadar:Not everyone on the TechRadar team looks back on those early MySpace years fondly, with our US editor in chief Lance Ulanoff recalling that it "it was like peoples' brains had been turned inside out and whatever didn't stick, dropped onto the page and was represented as a GIF". Many of us do, though, remember picking our Top 8s (the site's weird ranking system for your friends) and decorating our MySpace pages with as many flashing lights as possible.

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