Where Facebook's AI Slop Comes From

Facebook's AI-generated content problem is being fueled by its own creator bonus program, according to an investigation by 404 Media. The program incentivizes users, particularly from developing countries, to flood the platform with AI-generated images for financial gain. The outlet found that influencers in India and Southeast Asia are teaching followers how to exploit Facebook's algorithms and content moderation systems to go viral with AI-generated images. Many use Microsoft's Bing Image Creator to produce bizarre, often emotive content that garners high engagement. "The post you are seeing now is of a poor man that is being used to generate revenue," said Indian YouTuber Gyan Abhishek in a video, pointing to an AI image of an emaciated elderly man. He claimed users could earn "$100 for 1,000 likes" through Facebook's bonus program. While exact payment rates vary, 404 Media verified that consistent viral posting can lead to significant earnings for users in countries like India. Meta has defended the program to 404 Media, stating it works as intended if content meets community standards and engagement is authentic.

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