I love it that a two-year-old’s paintings have created such a buzz. His brush with branding, less so | Nell Frizzell

If only we could recognise the wonderful creativity of Laurent Schwarz for its own sake, rather than use it to sell stuff

If you've ever spent 40 and a whole weekend trying to paint out the scrawling of your young children from your rental walls in the futile hope that this will save your 1,300 deposit, you may greet the following news as I did: with a noise somewhere between a hot-water bottle being emptied and a cry of pain.

A Bavarian toddler, known already within the art world as Laurent Schwarz, has reportedly just landed himself a hefty brand deal with the German paint manufacturer Relius to create a range of colours, and another, separate deal with a wallpaper company - worth, presumably, thousands - all inspired by his own artwork.