Preparing to Monetize, Threads Launches New Tools for Users

"We're testing a few new ways to plan and manage your presence on Threads," announced top Threads/Instagram executive Adam Mosseri, promising their 200 million-plus users "enhanced insights to help you better understand your followers and how posts perform, and the ability to save multiple drafts with scheduling coming soon." Axios reports:Helping creators avoid burnout has become a growing focus for Meta CEO Mark Zuckerberg, who said in July that the company's new generative AI tools can alleviate certain tasks like communicating with followers. Thursday's announcement was positioned as helping both businesses and creators - suggesting that Meta is ramping up plans to start monetizing Threads, which could be as early as this year.

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