Sorry, Blake Lively: using a movie about domestic violence to sell stuff is not a good look | Arwa Mahdawi

In a car-crash promotional tour for the adaptation of Colleen Hoover's controversial novel It Ends With Us, the actor has tried to flog not only her husband's gin brand, but also a haircare line

Grab your friends, wear your florals, settle down with a tasty cocktail and kick back: this year's sexiest movie about domestic violence is upon us!

Er ... what? If that was your general reaction, you are not alone. For weeks, the weird marketing for It Ends With Us, the film adaptation of Colleen Hoover's bestselling novel, has been raising eyebrows and causing intense drama on the internet.