Article 6Q62Z Big polluters targeting esports industry with advertising deals, report reveals

Big polluters targeting esports industry with advertising deals, report reveals

by
Ajit Niranjan
from Environment | The Guardian on (#6Q62Z)

Oil firms, petrostates, airlines and carmakers doubling down' on sector that is popular with young people

Oil companies, petrostates, airlines and carmakers are among the big polluters bombarding the esports industry with adverts, a study has found.

Esports, short for electronic sports, are competitive video games watched by spectators, with multiplayer games such as League of Legends and Defense of the Ancients 2 attracting peak viewer figures in the millions.

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