Communicate risks of not getting Covid vaccine to boost uptake, study suggests

Focus on potential harms from staying unvaccinated found to be more effective than messaging on jab's benefits

Policymakers who want to encourage the uptake of Covid vaccines should focus on communicating the risks of not having such jabs, research suggests.

Researchers in China say they have found the approach, known as a loss frame strategy, is more persuasive in boosting people's willingness to get vaccinated than focusing on the benefits either to the individual themselves or to others.