Norwegian outdoor tourism campaign shelved over environmental fears

State-owned company halts initiative after warnings over opening up right to roam' laws to large numbers of visitors

A Norwegian tourism campaign aimed at promoting the country as a destination for outdoor activities has been suspended after warnings that opening up the country's right to roam" laws to mass tourism could lead to environmental destruction.

Allemannsretten - which gives Norwegians the legal right to camp, swim, ski and walk freely in nature, regardless of who the landowner is - provides the basis of friluftslivet (outdoor life), seen as foundational to the mountainous country's culture.