US gambling sector’s ‘relentless’ social media posts breached own rules, study claims

Exclusive: University of Bristol academics say gambling industry code not being followed' after analysis of social media posts by leading firms

As gambling companies target social media users, the four leading online brands appear to be routinely breaching the industry's self-imposed marketing regulations, according to a new study.

Over one week this summer, academics at the University of Bristol found that BetMGM, DraftKings, ESPN Bet and FanDuel published more than a thousand posts - 75% of their non-sponsored content on Facebook, Instagram, X and TikTok - that did not include problem gambling support messages or a helpline number.