After Nearly a Decade Away, Panasonic TVs Are Back In the US
An anonymous reader quotes a report from Wired: You might have a hard time stretching your memory to the Obama era, but back in 2013, Panasonic's plasma TVs were the critical darlings of the US market. They far outperformed their LED/LCD counterparts at a time when OLED was little more than a pipe dream for most. Then suddenly, under enormous pressure from ever-cheaper LED panels, Panasonic halted all plasma TV production. By 2016, the company had left the US TV space entirely. Now, over 10 years after its plasma models reigned supreme in the US, Panasonic TVs are back, baby. Outside the US, Panasonic has remained a global leader in the OLED era. Rumors about a stateside return have been swirling for nearly as long as the brand has been away, but a global partnership with Amazon announced at CES 2024 kicked things into high gear. Today, Panasonic officially revealed the US launch of three premium TVs powered by Amazon's Fire TV smart interface: the flagship Z95A and "core" Z85A OLED TVs, and the W95A flagship mini LED TV. All three models are available now in limited sizes, as Panasonic begins its slow walk back to competing against LG, Samsung, and Sony. There are three models now available in the US: 55- and 65-inch OLED options and a Mini LED TV that measures up to 85 inches. The Z95A is Panasonic's top OLED model featuring advanced gaming features, a 144-Hz refresh rate on select inputs, HDR10+, Dolby Vision support, and AI-powered picture modes. According to Wired, it boasts an impressive sound system developed with hi-fi audio brand Technics and employs Panasonic's proprietary microlens array technology for optimized brightness and heat management. The Z85A is a step-down model offering similar gaming specs and smart home integration at a lower price, lacking the Z95A's specialized brightness and sound enhancements. It includes a game mode, HDR10+, Dolby Vision support, and a Mark II processor but only supports up to 120 Hz and doesn't have a built-in microphone for Alexa. Last but not least is Panasonic's W95A flagship miniLED model, offering gaming-ready features like a 144-Hz refresh rate on two HDMI inputs and local dimming for deep contrast and high brightness. It includes the same smart-home integration as other models but features a more standard sound system, and Alexa control is available only through the remote.
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