The Ingenious Engineering Behind the Iconic BIC Cristal Ballpoint Pen
by Lori Dorn from Laughing Squid on (#6QT31)
Ewan CunninghamofPrimal Spaceused detailed animation to explain the history and the ingenious vascular design behind the iconic BIC Cristal ballpoint pen, it's ability to make other early pens obsolete, and how its low price helped to increase literacy rates around the world.
The pen was so perfectlysimple and solved every problem that plaguedprevious pens. Most of all it was cheap, hittingthe market in 1950 at just $2. ... Over the next 50 years 100 billion ofthese pens were sold and literacy rates went from35% to almost 90% ...the fact that its designhas remained almost exactly the same since dayoneshows just how perfect it was.
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