Demand For High-End Cameras is Soaring

Luxury camera maker Leica Camera reported record sales in 2023, defying the global decline in digital camera demand. The German company's Q3 model, priced at $6,000, saw six-month waiting lists upon release last year. Industry data shows premium camera sales are surging as smartphone photography dominates the consumer market, Economist writes. The Camera and Imaging Products Association reports the average camera price has tripled in six years as manufacturers shift focus to high-end models. Fujifilm's X100 series, launched in February at $1,600, is sold out and commanding higher prices on secondary markets. Nikon and other brands are following suit, prioritizing premium offerings. From a report: In a Japanese interview with Yomiuri, Nikon's president, Muneaki Tokunari, acknowledged that while smartphones harmed overall sales of digital interchangeable lens cameras, they may contribute to the demand for high-end cameras. Not many years removed from dire straits, Tokunari also outlined Nikon's ambitious expansion plans, including its recent acquisition of RED Digital Cinema. Tokunari says that many camera businesses were recently operating at a loss and that some competitors excited the photo business altogether. This was, unsurprisingly, driven in large part by the massive growth of the smartphone market and the improving quality of smartphone cameras, which reached the "good enough" stage the late Steve Jobs predicted years before the camera industry felt the sting of smartphones. However, "We are now in an age where smartphones and digital cameras can coexist," Tokunari explains in the machine-translated Yomiuri interview, initially spotted by Digicame-Info. "Global sales of digital cameras have fallen to one-twentieth of their peak. However, domestic companies are doing well. The top five companies hold most of the world's market share. This is a rare example in Japanese industry."

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