Sticking to the script isn’t helping Keir Starmer this time
by Jessica Elgot, Deputy political editor from on (#6QXVY)
Donations scandal rumbles on into Labour conference as allies call for a change in strategy
Keir Starmer had a very specific comms strategy during the election campaign: fight on your own turf and don't get dragged into someone else's agenda. Don't get distracted by the fight the Tories want to have on culture or tax - stick to the script and rise above it.
The problem with this tune is that it is one - to coin a football phrase - that you can sing when you're winning. And even in the election campaign there were times when this came a cropper.
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