Calls for regulation of gambling ads in football as number of promotions soars

Premier League fans exposed to almost 30,000 messages in one weekend despite restrictions, research finds

Ministers have been urged to intervene to stop football clubs from setting their own rules on curbing gambling advertising, after research showed Premier League fans were bombarded with nearly 30,000 gambling messages on a single weekend.

Clubs in the top flight have so far avoided compulsory restrictions on gambling sponsorship, instead addressing public concern through voluntary measures such as a ban on front-of-shirt logos, starting in 2026.