Politicians flying less or cutting out meat is ‘missing link’ in climate action

Exclusive: Study suggests people more willing to reduce own carbon footprint if they see leaders doing the same

Political leaders walking the talk" on climate action by flying less or eating less meat could be a crucial missing link" in fighting global heating, according to a study.

Researchers found that people are significantly more willing to reduce their own carbon footprint if they see leaders doing the same. The finding, by psychologists in the UK, was not a given, as green action by high-profile people can sometimes be dismissed as virtue-signalling.