PC Shipments Stuck in Neutral Despite AI Buzz

The PC market is not showing many signs of a rebound, despite the hype around AI PCs, with market watchers split over whether unit shipments are up or down slightly. From a report: Those magical AI PC boxes were supposed to fire up buyer enthusiasm and spur the somewhat listless market for desktop and laptop systems into significant growth territory, but that doesn't appear to be happening. According to the latest figures from Gartner, global PC shipments totaled 62.9 million units during Q3 of this year, representing a 1.3 percent decline compared with the same period last year. However, this does follow three consecutive quarters of modest growth. "Even with a full line-up of Windows-based AI PCs for both Arm and x86 in the third quarter of 2024, AI PCs did not boost the demand for PCs since buyers have yet to see their clear benefits or business value," commented Gartner Director Analyst Mikako Kitagawa. This is perhaps understandable when AI PCs are largely just a marketing concept, and vendors can't agree on exactly what the the definition of an AI PC should be. Even worse, some buyers of Arm-based Copilot+ machines discovered that their performance isn't actually very good with some applications.

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