NWSL expansion team BOS Nation FC sorry for ‘transphobic’ rollout campaign
by Agencies from US news | The Guardian on (#6RH5E)
- BOS Nation FC apologizes for Too Many Balls' ad
- Club will compete in NWSL starting with 2026 season
The National Women's Soccer League expansion team in Boston apologized on Wednesday for a Too Many Balls' marketing campaign that drew a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization posted on X that we missed the mark" with an attempt to create a bold and buzzworthy brand launch campaign".
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