The Company Behind Arc Is Now Building a Second, Much Simpler Browser
The Browser Company is developing a new, much simpler browser distinct from Arc, which has proven too complex for mainstream adoption despite a strong following among power users. The Verge's David Pierce reports: Arc is not dying, [says CEO Josh Miller]. He says that over and over, in fact, even after I tell him the YouTube video the company just released sounds like the thing companies say right before they kill a product. It's just that Arc won't change much anymore. It'll get stability updates and bug fixes, and there's a team at The Browser Company dedicated to those. "In that sense," Miller says, "it feels like a complete-ish product." Most of the team's energy and time will now be dedicated to starting from scratch. "Arc was basically this front-end, tab management innovation," Miller says. "People loved it. It grew like a weed. Then it started getting slow and started crashing a lot, and we felt bad, and we had to learn how to make it fast. And we kind of lost sight, in some ways, of the fact that we've got to do the operating system part." The plan this time is to build not just a different interface for a browser, but a different kind of browser entirely -- one that is much more proactive, more powerful, more AI-centric, more in line with that original vision. Call it the iPhone of web browsers, or the "internet computer," or whatever other metaphor you like. The idea is to turn the browser into an app platform. Miller still wants to do it, and he wants to do it for everyone. What does that look like? Miller is a bit vague on the details. The new browser, which Miller intimates could launch as soon as the beginning of next year, is designed to come with no switching costs, which means among other things that it will have horizontal tabs and fewer ideas about organization. The idea is to "make the first 90 seconds effortless" in order to get more people to switch. And then, slowly, to reveal what this new browser can do.
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