Mike Tyson v Jake Paul is the apex event of content masquerading as sport | Sean Ingle

Like most boxing fans I hate the idea of this deluded nonsense but there certainly seems to be a market for it

Mark Borkowski is the public relations maestro who has worked with everyone from Mikhail Gorbachev to Diego Maradona to Jim Rose, an American exhibitionist who used to hang weights from his penis. Borkowski also helped Ian Botham recreate Hannibal's walk across the Alps with elephants, and, for his sins, was the mastermind behind Cliff Richard's Saviour's Day reaching Christmas No 1, despite minimal radio play. So who better to talk about the biggest sporting stunt of the year, Mike Tyson's fight against Jake Paul, which will be streamed into 300m homes via Netflix this weekend?

Instinctively, as I told Borkowksi, I hate the idea. Most boxing fans do. It sells a myth that wasn't even close to being a reality in 2004, let alone 2024: namely that Tyson is one of the most ferocious warriors alive, not a 58-year-old who lost 26lb in May after an ulcer flare-up that left him throwing up blood and defecating tar. It risks Tyson's boxing reputation and his health. And, Netflix's lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event.