‘Brain rot’: Oxford word of the year 2024 reflects ‘trivial’ use of social media
by Harry Taylor from on (#6SMJY)
Expression chosen after public vote describes impact of endless scrolling of mind-numbing content
Brain rot" has been announced as the Oxford word of the year for 2024, amid concerns over endless social media scrolling and mind-numbing content.
More than 37,000 people voted to help choose the winner from a shortlist of six words drawn up by Oxford University Press, the publisher of the Oxford English Dictionary.
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