You’ve got a great new product for dogs’ bottoms? That’s nice – but please don’t call it a revolution | Nell Frizzell

Stop the hype! The way advertisers talk up every new mascara or pet product is ... well, revolting

This morning, I walked past an advert for something described as the anal gland revolution. I didn't know anal glands had been calling for a revolution and, futhermore, what's going to happen once they start buying munitions?

In recent years, the word revolution" has become as overused, meaningless and commodified as other natty terms such as journey", community" and identity". I did a quick search of the word revolution" in my inbox to see what else is out there and, among others, I found references to The Self Love Revolution (a midlife podcast), a break-up revolution (changing energy provider), a youth-led revolution (which turned out to be about floristry) and a revolution in chicken (essentially, salt).