UK data regulator criticises Google for ‘irresponsible’ ad tracking change
by Robert Booth UK technology editor from on (#6T1JN)
ICO says allowing advertisers to track digital fingerprints' will undermine consumers' control over information
Britain's data protection regulator has labelled Google as irresponsible" for allowing advertisers to track customers' digital fingerprints", amid fears even privacy-conscious users will find the online monitoring technique difficult to block.
The UK Information Commissioner's Office (ICO) has warned the practice will undermine consumers' control and choice over how their data is collected and used, and Google's plan to allow its deployment departs from its expectation of a privacy-driven internet".
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