TV viewing figures fall for Trump’s inauguration

Six million fewer US viewers tuned in than for his first inauguration - and nine million fewer people than for Biden in 2021

Nine million fewer viewers tuned in for Donald Trump's inauguration ceremony than for Joe Biden's in 2021. According to audience measurement company Nielsen, 24.6 million people watched the former reality TV personality take office, compared with 33.8 million who saw Joe Biden's 2021 inauguration.

The number of viewers was also significantly down on the 30.6 million Americans who watched coverage of Trump's first inauguration. This time, the majority of viewers were aged 55 and over, with 17% of all US citizens in that age bracket watching, compared with 1.9% of people aged 18 to 34.