Boohoo to rebrand as Debenhams despite Frasers Group’s vote to block it
by Sarah Butler from World news | The Guardian on (#6W86V)
Shareholder meeting turned into latest episode in battle between fashion retailer and Mike Ashley's retail empire
The fashion group Boohoo is to forge ahead with a plan to change its name to Debenhams, despite Mike Ashley's Frasers Group voting to block formalisation of the move amid a stinging battle between the two retailers.
Boohoo said earlier this month it wanted to rename itself Debenhams, the department store brand it bought out of administration four years ago, after sales from Boohoo's young fashion labels sank more than a fifth amid heavy competition from the likes of Shein.
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