‘Skyrocketing’ demand for matcha raises fears of shortage in Japan

Fuelled by social media, a global boom is outstripping production of the powdered green tea

The appearance of the vivid-green powder elicits smiles and appreciative sounds, and anticipation among dozens of tea lovers. Their hand-milled batches now ready for whisking with hot water, they will soon be rewarded for their patience.

The foreign tourists attending a matcha-making experience in Uji, near Kyoto in western Japan, are united in their love of the powdered, bitter form of green tea the Japanese have been drinking for centuries, and which is now at the centre of a global boom.