UK Bans Fake Reviews and 'Sneaky' Fees For Online Products

The United Kingdom has banned "outrageous fake reviews and sneaky hidden fees" to make life easier for online shoppers. From a report: New measures under the Digital Markets, Competition, and Consumer Act 2024 came into force on Sunday that require online platforms to transparently include all mandatory fees within a product's advertised price, including booking or admin charges. The law targets so-called "dripped pricing," in which additional fees -- like platform service charges -- are dripped in during a customer's checkout process to dupe them into paying a higher price than expected. The ban "aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top," according to Justin Madders, the UK's Minister for Employment Rights, Competition and Markets.

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