Zuckerberg Had a 'Crazy Idea' in 2022 For Facebook - Purge All Users' Friends

Meta CEO Mark Zuckerberg considered resetting all Facebook users' friend connections to boost the platform's declining relevance, according to internal emails revealed Monday in a landmark FTC antitrust trial. In a 2022 message to executives, Zuckerberg proposed "wiping everyone's graphs and having them start again," referring to users' friend networks. Facebook head Tom Alison questioned the idea's viability, citing Instagram's reliance on friend connections. Zuckerberg later testified that the plan was never implemented and that Facebook has "evolved" from its original purpose. The FTC argues Meta violated competition laws by acquiring Instagram ($1B) and WhatsApp ($19B) as part of a "buy or bury" strategy outlined in Zuckerberg's 2008 email stating, "It is better to buy than compete."

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