Revealed: world’s largest meat company may break Amazon deforestation pledges again

Brazilian ranchers in Para and Rondonia say JBS can not achieve stated goal of deforestation-free cattle

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The world's largest meat company, JBS, looks set to break its Amazon rainforest protection promises again, according to frontline workers.

Beef production is the primary driver of deforestation, as trees are cleared to raise cattle, and scientists warn this is pushing the Amazon close to a tipping point that would accelerate its shift from a carbon sink into a carbon emitter. JBS, the Brazil-headquartered multinational that dominates the Brazilian cattle market, promised to address this with a commitment to clean up its beef supply chain in the region by the end of 2025.