There’s only one way to fight the climate greenlash: appeal to the naysayers’ self-interest | Martha Gill

If green policy is going to survive the culture wars, it needs a new pitch - cleaner air, cheaper bills and healthier cities

For a decade, green activists in Britain have been congratulating themselves on their luck. Unlike in many countries in Europe, where motorists, farmers and rightwing groups have been driving anti-climate action, the UK has long enjoyed a comfortable political consensus on the subject. But conditions for a greenlash are assembling.

Most Britons still say they support climate efforts, but the price of decarbonising may at last be about to hit our wallets. Meanwhile, the Conservative party has come a long way since it sported a little green oak tree as its logo. Last month, Kemi Badenoch declared a full culture war against net zero, which she said couldn't be achieved without a serious drop in our living standards or by bankrupting us".

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