Piers Morgan warns rise of YouTube is a ‘wake-up moment’ for traditional media

Presenter is expanding his own business on the platform and likens change to when vinyl music went digital

The media world is undergoing a sea change" in which some traditional titles disappear, Piers Morgan has predicted, as he said some YouTube channels would soon have as much power as traditional network television.

The presenter and former newspaper editor, who is holding funding talks to expand his YouTube business, predicted more established media figures would soon follow him to the increasingly influential streaming service as audience habits continue to shift.