Google is Putting AI Mode Right in Search

A "small percentage" of Google's users in the US will begin seeing an AI Mode tab in Google Search "in the coming weeks," the company said Thursday, marking the tool's first deployment outside the company's experimental Labs environment. Unlike traditional search results that display URLs based on user queries, AI Mode generates conversational responses from Google's search index. The feature will appear as a dedicated tab positioned before the standard "All," "Images," and other search filters. The deployment represents Google's direct challenge to LLM-powered search engines like Perplexity and ChatGPT. AI Mode differs from existing AI Overviews in Google Search, which merely insert AI summaries between the search box and web results.

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