Balearics hit back at ‘selfie tourism’ as sites become overwhelmed
by Stephen Burgen in Barcelona from World news | The Guardian on (#6XCT3)
Tourist authority backtracks on use of influencers after one tiny cove is swamped by 4,000 visitors a day
The authorities in Spain's Balearic Islands have said they will stop using social media influencers to promote popular destinations, saying selfie tourism" is damaging some of its most beautiful locations.
In an attempt to quell the effects of overtourism, the Balearics had hoped that influencers, many of whom have hundreds of thousands of followers, might relieve the strain on some better-known sites by directing visitors elsewhere.
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