Google Has a Big AI Advantage: It Already Knows Everything About You

Google's expansion of Gemini's data access through "personal context" represents a fundamental shift in how AI assistants operate. Unlike competitors that start from scratch with each new user, Gemini can immediately tap into years of accumulated user data across Google's ecosystem. The Verge adds: Google first started letting users opt in to its "Gemini with personalization" feature earlier this year, which lets the AI model tap into your search history "to provide responses that are uniquely insightful and directly address your needs." But now, Google is taking things a step further by unlocking access to even more of your information -- all in the name of providing you with more personalized, AI-generated responses. During Google I/O on Tuesday, Google introduced something called "personal context," which will allow Gemini models to pull relevant information from across Google's apps, as long as it has your permission. One way Google is doing this is through Gmail's personalized smart replies -- the AI-generated messages that you can use to quickly reply to emails. To make these AI responses sound "authentically like you," Gemini will pore over your previous emails and even your Google Drive files to craft a reply tailored to your conversation. The response will even incorporate your tone, the greeting you use the most, and even "favorite word choices," according to Google.

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