Facebook and Instagram owner Meta to enable AI ad creation by end of next year
by Mark Sweney from on (#6XPB4)
Move sends shock waves through traditional media industry by posing threat to advertising agencies
The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry.
Mark Zuckerberg's Meta, which also owns WhatsApp, aims to directly target brands' marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets.
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