Business Insider Recommended Nonexistent Books To Staff As It Leans Into AI

An anonymous reader shares a report: Business Insider announced this week that it wants staff to better incorporate AI into its journalism. But less than a year ago, the company had to quietly apologize to some staff for accidentally recommending that they read books that did not appear to exist but instead may have been generated by AI. In an email to staff last May, a senior editor at Business Insider sent around a list of what she called "Beacon Books," a list of memoirs and other acclaimed business nonfiction books, with the idea of ensuring staff understood some of the fundamental figures and writing powering good business journalism. Many of the recommendations were well-known recent business, media, and tech nonfiction titles such as Too Big To Fail by Andrew Ross Sorkin, DisneyWar by James Stewart, and Super Pumped by Mike Isaac. But a few were unfamiliar to staff. Simply Target: A CEO's Lessons in a Turbulent Time and Transforming an Iconic Brand by former Target CEO Gregg Steinhafel was nowhere to be found. Neither was Jensen Huang: the Founder of Nvidia, which was supposedly published by the company Charles River Editors in 2019.

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