Amazon promises fake reviews crackdown after investigation by UK watchdog
by Zoe Wood from World news | The Guardian on (#6XSJS)
About 90% of UK shoppers rely on reviews and CMA says people can now have greater confidence in what they buy
Amazon has promised to do a better job policing fake reviews and to crack down on sellers using them to boost product ratings after an investigation by the UK competition watchdog.
Ending the scourge of fake reviews is a priority for the Competition and Markets Authority (CMA) due to the influence they have over consumers.
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