The ‘death of creativity’? AI job fears stalk advertising industry

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

• WPP chief Mark Read to step down as agency battles AI

From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare's handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry.

Those AI-created adverts, for the Cadbury's drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending 300m annually on data, tech and machine learning to remain competitive.