Article 6XVK6 The ‘death of creativity’? AI job fears stalk advertising industry

The ‘death of creativity’? AI job fears stalk advertising industry

by
Mark Sweney
from Technology | The Guardian on (#6XVK6)

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare's handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry.

Those AI-created adverts, for the Cadbury's drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending 300m annually on data, tech and machine learning to remain competitive.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/technology/rss
Feed Title Technology | The Guardian
Feed Link https://www.theguardian.com/us/technology
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2025
Reply 0 comments