Barbie Goes AI As Mattel Teams With OpenAI To Reinvent Playtime

by
msmash
from Slashdot on (#6XYMF)
BrianFagioli writes: Barbie is getting a brain upgrade. Mattel has officially partnered with OpenAI in a move that brings artificial intelligence to the toy aisle. Yes, you read that right, folks. Barbie might soon be chatting with your kids in full sentences, powered by ChatGPT. This collaboration brings OpenAI's advanced tools into Mattel's ecosystem of toys and entertainment brands. The goal? To launch AI-powered experiences that are fun, safe, and age-appropriate. Mattel says it wants to keep things magical while also respecting privacy and security. Basically, Barbie won't be data-mining your kids... yet.

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