‘This presidency is a brand-franchise’: Trump has taken the commercialization of politics to a new level

Trump's $499 gold phone is only the latest ask of the Maga faithful to show their commitment in dollar terms

I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big."

Those were Donald Trump's words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his reelection campaign began, Trump is estimated to have more than doubled his net worth to $5.4bn.